Dos Equis: The Most Interesting Man in the World.   <<back

This is the work Karl Lieberman and I created that launched Dos Equis “The Most Interesting Man in the World” campaign in 2007.

The original radio ad.

The original website, where you could apply to be the Most Interesting Man’s new assistant, arm-wrestle deceased heads of state, or test your fortitude by holding your space bar for as long as possible. (The record was 111 days.)